The boom of boots and leggings from a few years ago is starting to be surpassed by spandex patterned pants and cushioned running sneakers. Perfectly fitted trench coats are hiding away in closets all over the East Coast while puffy, long, “mom” jackets are covering tight logo Lululemon sweatshirts and The North Face tee shirts. The athletic bonanza could not have began at a more perfect time for the Winter 2014 Olympics in Sochi, Russia. The merchandise sales for brands like Nike and Adidas are most likely to sky rocket above and beyond past games. Designers have been trying to work their magic on athletic wear for years, and even the famous Adidas for Stella McCartney was not exactly the most popular choice for women on the go. Now, brands like Athleta, Lululemon, Victoria’s Secret Sport, Lucy, and even Kate Hudson’s Fabletics are gaining momentum. I remember extremely well the Victoria’s Secret yoga pants trend of 2008 and on. Thankfully, the yoga pants are starting to stick to their roots in the yoga studio, and leggings are back. Victoria’s Secret leggings aren’t half bad either, with a soft cotton feeling that rivals the luon fabric of Lululemon. Women of New York are starting to agree. Instead of pairing my Paige denim with Repetto flats and my All Saints leather jacket, I traded the denim for leggings, kept the flats and the jacket, but added a Nike running zip up and a Victoria’s Secret Sport headband and a leather Prada tote. I feel more fabulous in that outfit, even if it makes no sense at all, for the following reasons: My butt looks the best in leggings than anything else, Repetto flats are like walking on a cloud, my All Saints leather jacket is so much cooler paired with something so unconventional, and I don’t actually have to do anything to my hair with a headband. I also wear baseball hats like crazy now, because they hide my forehead, I can go to the deli without makeup and it’s taking the whole menswear to pret-a-porter in a new direction. We can thank baseball, really, for the tight pants and hat fad. I at first was skeptical of the athletic wear look hitting hard working, fabulous women in the city, because those are the type of women you see in the N.Y. Times and want to copy. But living in such cold, unpredictable weather, I think myself and many others are letting it slide. Although I haven’t seen it on the blog sphere that much, I am comfortable knowing that it is okay to be comfortable for once. Comfortable is somehow cute couture now. I should have known once Wildfox Couture started showing up on celebrities all over the country, wearing baggy tee’s and logo sweats fit for Queen B herself became okay again. I don’t think we’ll be seeing Uggs resurfacing on the Upper East Side anytime soon though. Department stores and high end boutiques in Chelsea and Soho are witnessing women try on $1,000 stilettos in $40 sweatshirts with Evian in hand and yoga mat their sides. Lifestyle clothing has a whole new meaning and competitor now. I can understand how this could be concerning for the elite in daily life, but I think everyone should embrace it. Women feel good when they are in two types of clothing: the perfect outfit that fits like a dream and looks amazing, and when we are in pajamas at home with a tub of Ben and Jerry’s watching New Girl. Athletic clothing brands are seeking to accomplish a median between the two, and by the looks of it are succeeding. Hey, I’m not complaining!

Sandra Bullock in Lululemon, photo courtesy of Just Jared.